THE POWER OF FIFTY BITS

THE NEW SCIENCE OF TURNING GOOD INTENTIONS INTO POSITIVE RESULTS

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Author - Bob

  • Quiz!

“Walking with Sandwiches” — A 50B Quiz!

February 11, 2016
by Bob
1 min read

Today’s fifty bits quiz comes from the YouTube video, “Walking with Sandwiches: Ben’s New Year’s Resolution.” Your job? Tell us which of the seven fifty bits design strategies Ben used to lose 100...

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  • Fifty Bits Design
  • Healthcare

High Deductible Hijinks

February 10, 2016
by Bob
4 min read

There’s been some grumbling about how unaffordable health insurance has become under the Affordable Care Act.  Most of the complaints are about the size of the deductible — how much the insured patient has to pay...

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  • Get in the Flow
  • Prescription drugs

How One Fifty Bits Strategy Cut Costs by $42 Million

February 8, 2016
by Bob
2 min read

When it comes to how people take their prescription medications, there’s an enormous amount of value left on the healthcare table. That’s because for many health conditions, any one of several drugs work well. And...

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  • Inertia
  • Messy Brain

How to Finally Stop Procrastinating (For Real This Time)

February 5, 2016
by Bob
1 min read

Fast Company left their door open a crack, so I snuck in with a quick piece on the science of procrastination and what we can do to get past it. Check it out here.

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  • Messy Brain

Human Brains: “Clever Little Things Out of Odd Bits”?

February 4, 2016
by Bob
6 min read

In a previous post, I shared a recent study that suggested that half measured confessions aren’t very effective, and that only a full reboot would wipe away the guilt.  But why is that the case?  The answer may lie in the...

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  • Inattention

Managing Drunk Riders: Child’s Play?

February 1, 2016
by Bob
1 min read

Attention is scarce; that’s the fifty bits limitation. Uber is leveraging that shortcoming in a clever way. In an attempt to reduce the frequency with which drunk passengers, Uber is experimenting with putting kids’...

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  • Brain Wrinkles
  • Inertia

Rock, Paper, Scissors – Fifty Bits Style

February 1, 2016
by Bob
3 min read

Rock, Paper, Scissors is what economists like to call a non-cooperative game.  That means someone wins, someone loses, and the payoff for one player’s choice depends in part on the choice made by the other player. For...

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  • Fifty Bits Design

This is NOT Fifty Bits Design

January 29, 2016
by Bob
1 min read

Of the 10 million bits of information our brains process per second, only FIFTY are devoted to conscious thought… and that’s just barely enough to make it through this junction!

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  • Review
  • The Book

Kevin Eikenberry Reviews the Book

January 29, 2016
by Bob
1 min read
1 Comment

Thanks to Leadership & Learning’s Kevin Eikenberry for his great review of my new book. Here’s how his review starts: If a book is about a topic of interest to me, I’ll probably pick it up. If the book is...

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  • Inattention
  • Inertia
  • Intent/Behavior Gap

Patient Engagement: An Overused Term… Or Worse?

January 28, 2016
by Bob
2 min read

On the HIT Consultant website, James Dias posed the question, “Is the Phrase ‘Patient Engagement’ Overused?”  It’s an interesting question, I suppose. But there’s a much bigger issue at hand...

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