THE POWER OF FIFTY BITS

THE NEW SCIENCE OF TURNING GOOD INTENTIONS INTO POSITIVE RESULTS

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Author - Bob

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Are Politicians Causing Framing Fatigue Syndrome?

March 15, 2015
by Bob
2 min read

Mark Leibovich’s NY Times Magazine piece focuses on how politicians tip-toe around the challenge that arises when they change a position on a high-profile issue.  These sorts of changes lead to “framing wars”...

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  • Get in the Flow

Overshooting the “Get in the Flow” Design Lever

March 8, 2015
by Bob
1 min read

Too much of anything – good, bad, or otherwise – can be a big problem. This editorial from the NY Times is a solid reminder to fifty bits designers: don’t overshoot when using the “Get in the Flow”...

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  • Healthcare

Skipping the Measles Vaccine = Drunk Driving

February 13, 2015
by Bob
10 min read

There’s a lot of heat but not much light in most of the discussions around measles and whether or not to make vaccinations mandatory. It turns out that’s not the real question; all fifty states currently require the MMR...

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  • Inattention
  • Inertia

Are Women Being Overtreated with Statins?

May 6, 2014
by Bob
3 min read

The NY Times reports a growing concern that women may be overusing statins, the go-to class of medications for lowering the bad type of cholesterol (LDL).  Although there were early concerns about whether statins did more harm...

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  • Active Choice
  • Fifty Bits Design

Vladimir Putin: Master of Behavioral Science?

April 11, 2014
by Bob
3 min read

Russia’s response to the political turbulence in Ukraine was surprisingly swift and aggressive.  In a blink, Crimea was swarming with “plainclothes” military personnel, and a referendum on Crimea’s...

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  • Uncategorized

Screening Mammography in Younger Women: No Slam Dunk

April 3, 2014
by Bob
1 min read

Numbers are tough, and when numbers meet breast cancer they don’t get any easier.  A recent study in JAMA was nicely summarized in the Wall Street Journal. I created the following charts to summarize the main outcomes for...

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  • Uncategorized

Intuition Vs. Evidence: The Case of Screening Mammography

February 12, 2014
by Bob
5 min read

A giant, lengthy study of screening mammography concludes that the test offers no benefit to women regardless of age… and may do more harm than good.  In a 25 year follow up of nearly 90,000 Canadian women randomized to...

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  • Inattention
  • Inertia
  • Intent/Behavior Gap

Goosing Adherence with Financial Incentives: A Recipe for Disappointment?

February 5, 2014
by Bob
2 min read

A recent article in Health Affairs reports that Value-Based Insurance Design (VBID) improved medication adherence slightly, but cost more money than it saved.  Note: VBID is geek speak for cutting copayments for medications that...

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  • Bias to the present
  • Loss aversion
  • Reframing
  • Social norms

In Effort to Cut Teen Smoking, the FDA Rolls with Some Fifty Bits Design

February 5, 2014
by Bob
2 min read

The FDA’s new anti-smoking campaign is getting kudos for a savvy approach that proponents say is likely to be more effective among teens than previous attempts. The campaign seems to leverage three key psychological...

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  • Brain Wrinkles

Only a Full Confession Scrubs the Moral Slate Clean

February 3, 2014
by Bob
1 min read

A study recently published in the February issue of the Journal of Personality and Social Psychology found that subjects who fully confess after a moral misstep feel better than those who only come partially clean.  In addition...

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