The Power of the Asterisk

When it comes to employing framing to promote positions, Washington DC is usually ground zero: troop surge, death tax, No Child Left Behind, government power grab… the list goes on and on. Framing uses words or concepts...

Continue reading

Tired Brains = Sloppy Workouts?

The NY Times does a nice job reporting on a recent study suggesting that people who are mentally exhausted have a tougher time slogging through a serious workout. Researchers were able to show that mentally effortful work reduced...

Continue reading

Spanish Train Tragedy

Human attention is an extremely scarce resource, and failing to design for that reality can have horrible consequences.  From SkyNews: A statement released by the court said Mr Amo [the driver of the train] had been talking on...

Continue reading