A Nudge that Changed a Life

Clive Granger, Economist, Dies at 74 I preferred to use mathematics in some practical fashion and thought that meteorology sounded promising.  In those days I stuttered somewhat and when my turn came to stand up, I tried to say...

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Getting the Defaults Right

Another day, more behavioral economics in The New York Times.  This one concerns Facebook’s approach to privacy, including the recent hiccup that occurred when FB attempted to change its terms-of-service agreement.  But the...

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Function Following Form

More colleges are doing away with cafeteria trays, often for aesthetic reasons, but there’s also a wealth of behavioral economics benefits:  eat less, weigh less, waste less food, and conserve water.  More at The New...

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Behavioral Economics and Design

I’ve had a longstanding hunch that there is a deep connection between behavioral economics and design.  I was reminded of this possible overlap this afternoon as I was scanning John Sviokla’s blog, and noticed he has a...

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Intuition Versus Evidence

Douglas Bowman recently announced he was leaving Google after three years as visual design lead.  According to Bowman, the reason was Google’s relentless drive for evidence-based design, which collided with his drive for...

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