The Optimism Bias

Interesting article in Time on the general tendency of people to look at the future and the past through rose-colored glasses.  No one’s totally sure why this happens, but presumably there are certain selection advantages...

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Primed Time TV

The Wall Street Journal reports on the emerging TV trend called “behavioral placement.” It’s an odd term, but is a reworking of the practice of product placement, in which a sponsor’s goods show up in the show. Behavioral...

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