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Category - Healthcare

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I Heart Mark Cuban… Really

May 19, 2016
by Bob
3 min read

Photo: Marc Levin, via Flickr   After writing a piece on concerns about blood-testing disruptor Theranos, I had the pleasure of being on the business end of Mark Cuban’s fury.  And for that, I am truly...

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  • Healthcare
  • Opt Out

How to Handle Parents Who Are Anti-Vaxx

May 15, 2016
by Bob
2 min read

Photo: frankieleon via Flickr As I’ve noted before, parents who are against vaccinating their kids not only put their own children at risk, they put other kids at risk as well. My back-of-the-envelope estimate is that this...

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  • Fifty Bits Design
  • Healthcare

High Deductible Hijinks

February 10, 2016
by Bob
4 min read

There’s been some grumbling about how unaffordable health insurance has become under the Affordable Care Act.  Most of the complaints are about the size of the deductible — how much the insured patient has to pay...

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  • Get in the Flow
  • Prescription drugs

How One Fifty Bits Strategy Cut Costs by $42 Million

February 8, 2016
by Bob
2 min read

When it comes to how people take their prescription medications, there’s an enormous amount of value left on the healthcare table. That’s because for many health conditions, any one of several drugs work well. And...

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  • Healthcare
  • Prescription drugs

Drug Pricing and Patient Behavior

January 22, 2016
by Bob
1 min read

I recently had the good fortune to speak briefly with Pamela Ritchie of Bloomberg TV Canada about prescription drug pricing.  My message? The US approach works when three features are in place: A robust regulatory pathway that...

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  • Healthcare

Skipping the Measles Vaccine = Drunk Driving

February 13, 2015
by Bob
10 min read

There’s a lot of heat but not much light in most of the discussions around measles and whether or not to make vaccinations mandatory. It turns out that’s not the real question; all fifty states currently require the MMR...

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