In the fourth episode of the fourth season of Mad Men, ad man Don Draper has a brief dust up with a consultant. She’s just completed her analysis of a focus group on women’s attitudes about cold cream...
Category - Inattention
Photo by Tatiana Vdb, Flickr Flu vaccination is important for at-risk individuals, among them pregnant women. And when pregnant women are vaccinated, the benefits extend to their unborn children as well. Despite the need...
Attention is scarce; that’s the fifty bits limitation. Uber is leveraging that shortcoming in a clever way. In an attempt to reduce the frequency with which drunk passengers, Uber is experimenting with putting kids’...
On the HIT Consultant website, James Dias posed the question, “Is the Phrase ‘Patient Engagement’ Overused?” It’s an interesting question, I suppose. But there’s a much bigger issue at hand...
I’m guilty, although thankfully I’ve not caused an accident (yet). The NY Times’ Jane Brody does a good job marshaling the evidence to prove what most of us already know: staring at your smart phone while...
The NY Times reports a growing concern that women may be overusing statins, the go-to class of medications for lowering the bad type of cholesterol (LDL). Although there were early concerns about whether statins did more harm...
A recent article in Health Affairs reports that Value-Based Insurance Design (VBID) improved medication adherence slightly, but cost more money than it saved. Note: VBID is geek speak for cutting copayments for medications that...
Yesterday, digital health company Healthrageous announced that it was closing its doors and selling off its assets to an unnamed “innovative healthcare company.” Mary Beth Clark, who was the interim president and CEO...
Wired.com reports on serial entrepreneur Ev Williams’ talk at the XOXO Fest in Portland: “The internet makes human desires more easily attainable. In other words, it offers convenience,” [Williams] said. “Convenience...
Human attention is an extremely scarce resource, and failing to design for that reality can have horrible consequences. From SkyNews: A statement released by the court said Mr Amo [the driver of the train] had been talking on...
