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Category - Inattention

  • Get in the Flow
  • Inattention
  • Intent/Behavior Gap
  • Precommitment

Beep! It’s Your Medicine Nagging You

March 2, 2010
by Bob
2 min read

Today’s Wall Street Journal reports on an Express Scripts study of GlowCaps, an integrated system for monitoring and improving medication adherence. Why are we excited about this study? A few important reasons: Non-adherence...

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  • Adaptive vs. Rational
  • Inattention
  • Intent/Behavior Gap
  • Precommitment
  • Simplify Wisely

Easy Undoes It

February 24, 2010
by Bob
2 min read

I had the pleasure of speaking with Prof. Brian Wansink the other day.  He’s the food genius who’s done all those funky experiments that remind me of something out of Willy Wonka (e.g., bottomless soup bowls). ...

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  • Fifty Bits Design
  • Get in the Flow
  • Inattention

Smartypants Signs on the Way

January 12, 2010
by Bob
2 min read

An interesting article in The Wall Street Journal says that tech giants Intel and Microsoft are teaming up to bring us interactive signs: Intel Corp. and Microsoft Corp. are promoting the idea of advanced digital signs in...

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  • Get in the Flow
  • Inattention

The Quest for a Louder Car

October 16, 2009
by Bob
1 min read

The New York Times reports on an audio nudge to reduce injuries from electric vehicles: Safety experts, worried that hybrids pose a threat if pedestrians, children, and others can’t hear them approaching, want automakers to...

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  • Inattention
  • Simplify Wisely

Can We Make the Pharmacy Benefit as Easy as Using an Egg Timer?

September 3, 2009
by Bob
2 min read

Nick de la Mare over at frog design recently underscored the interesting distinction between tools and machines: While tools offer a clear linkage between user and task, the machine offers an advantage in functionality with the...

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  • Adaptive vs. Rational
  • Inattention

Nudgerang: Unintended Consequences of Warnings?

July 29, 2009
by Bob
2 min read

The Food and Drug Administration yesterday issued a warning to consumers “not to use body building products marketed as containing steroids or steroid-like substances.”  The public health advisory also stated that a...

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  • Active Choice
  • Inattention
  • Intent/Behavior Gap

The Government’s Behavioral Economics Roots

June 24, 2009
by Bob
1 min read

There’s an interesting article in today’s Wall Street Journal underlining the interest of the Obama administration in harnessing the power of behavioral economics for positive behavior change. One key reason for the...

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  • Bias to the present
  • Inattention
  • Inertia
  • Opt Out

More Psychological Judo

March 30, 2009
by Bob
3 min read

The Wall Street Journal reports a trend by employers to reduce the company match rate in 401(k) plans.  The surveys varied widely in the magnitude of the fraction of employers eliminating or reducing the company match: T. Rowe...

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