THE POWER OF FIFTY BITS

THE NEW SCIENCE OF TURNING GOOD INTENTIONS INTO POSITIVE RESULTS

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Category - Inertia

  • Inattention
  • Inertia
  • Intent/Behavior Gap

Don Draper, Behavioral Scientist

April 26, 2016
by Bob
3 min read

  In the fourth episode of the fourth season of Mad Men, ad man Don Draper has a brief dust up with a consultant.  She’s just completed her analysis of a focus group on women’s attitudes about cold cream...

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  • Bias to the present
  • Inertia

The Perpetual Planning Machine That is Procrastination

April 25, 2016
by Bob
1 min read

Thanks to my friends at the National Business Group on Health for brightening my day!  

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  • Inertia
  • Messy Brain

How to Finally Stop Procrastinating (For Real This Time)

February 5, 2016
by Bob
1 min read

Fast Company left their door open a crack, so I snuck in with a quick piece on the science of procrastination and what we can do to get past it. Check it out here.

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  • Brain Wrinkles
  • Inertia

Rock, Paper, Scissors – Fifty Bits Style

February 1, 2016
by Bob
3 min read

Rock, Paper, Scissors is what economists like to call a non-cooperative game.  That means someone wins, someone loses, and the payoff for one player’s choice depends in part on the choice made by the other player. For...

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  • Inattention
  • Inertia
  • Intent/Behavior Gap

Patient Engagement: An Overused Term… Or Worse?

January 28, 2016
by Bob
2 min read

On the HIT Consultant website, James Dias posed the question, “Is the Phrase ‘Patient Engagement’ Overused?”  It’s an interesting question, I suppose. But there’s a much bigger issue at hand...

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  • Bias to the present
  • Brain Wrinkles
  • Inertia

The Mental Math Behind Why Resolutions Fail

January 9, 2016
by Bob
2 min read

It’s that most wonderful time of the year: a week or two after making those New Year’s resolutions. About half of us make resolutions, but by various measures most of us will have abandoned them by the Fourth of...

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  • Inattention
  • Inertia

Are Women Being Overtreated with Statins?

May 6, 2014
by Bob
3 min read

The NY Times reports a growing concern that women may be overusing statins, the go-to class of medications for lowering the bad type of cholesterol (LDL).  Although there were early concerns about whether statins did more harm...

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  • Inattention
  • Inertia
  • Intent/Behavior Gap

Goosing Adherence with Financial Incentives: A Recipe for Disappointment?

February 5, 2014
by Bob
2 min read

A recent article in Health Affairs reports that Value-Based Insurance Design (VBID) improved medication adherence slightly, but cost more money than it saved.  Note: VBID is geek speak for cutting copayments for medications that...

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  • Adaptive vs. Rational
  • Inattention
  • Inertia
  • Intent/Behavior Gap

Farewell, Healthrageous

October 1, 2013
by Bob
2 min read

Yesterday, digital health company Healthrageous announced that it was closing its doors and selling off its assets to an unnamed “innovative healthcare company.” Mary Beth Clark, who was the interim president and CEO...

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  • Fifty Bits Design
  • Inattention
  • Inertia
  • Simplify Wisely

The Fifty Bits Stylings of Ev Williams

October 1, 2013
by Bob
1 min read

Wired.com reports on serial entrepreneur Ev Williams’ talk at the XOXO Fest in Portland: “The internet makes human desires more easily attainable. In other words, it offers convenience,” [Williams] said. “Convenience...

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