THE POWER OF FIFTY BITS

THE NEW SCIENCE OF TURNING GOOD INTENTIONS INTO POSITIVE RESULTS

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Category - Intent/Behavior Gap

  • Get in the Flow
  • Inattention
  • Intent/Behavior Gap
  • Precommitment

Beep! It’s Your Medicine Nagging You

March 2, 2010
by Bob
2 min read

Today’s Wall Street Journal reports on an Express Scripts study of GlowCaps, an integrated system for monitoring and improving medication adherence. Why are we excited about this study? A few important reasons: Non-adherence...

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  • Adaptive vs. Rational
  • Inattention
  • Intent/Behavior Gap
  • Precommitment
  • Simplify Wisely

Easy Undoes It

February 24, 2010
by Bob
2 min read

I had the pleasure of speaking with Prof. Brian Wansink the other day.  He’s the food genius who’s done all those funky experiments that remind me of something out of Willy Wonka (e.g., bottomless soup bowls). ...

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  • Active Choice
  • Intent/Behavior Gap

Designing Organ Donation Programs

September 29, 2009
by Bob
2 min read

Richard Thaler, co-author of Nudge, writes an interesting piece about the behavioral economics of organ donation for The New York Times. Research has long shown that opt-in donor registration programs result in low rates of...

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  • Active Choice
  • Bias to the present
  • Intent/Behavior Gap
  • Piggybacking
  • Precommitment
  • Self Control

Ken Arrow on Behavioral Economics

August 6, 2009
by Bob
3 min read

Conor Clarke of The Atlantic interviews Nobel laureate Ken Arrow and touches briefly on behavioral economics: This time around it seems like you hear a lot of dissatisfaction with the rational expectations model. What do you...

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  • Active Choice
  • Inattention
  • Intent/Behavior Gap

The Government’s Behavioral Economics Roots

June 24, 2009
by Bob
1 min read

There’s an interesting article in today’s Wall Street Journal underlining the interest of the Obama administration in harnessing the power of behavioral economics for positive behavior change. One key reason for the...

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  • Intent/Behavior Gap

The Key to Better Healthcare at a Lower Cost? Good Behavior

June 19, 2009
by Bob
1 min read

Last month, The Wall Street Journal published an op-ed from Peter Orszag, director of the White House Office of Management and Budget, where he laid out the importance of improving the quality of health care while wringing waste...

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