THE POWER OF FIFTY BITS

THE NEW SCIENCE OF TURNING GOOD INTENTIONS INTO POSITIVE RESULTS

  • Facebook
  • Twitter
  • Google Plus
  • THE BOOK
  • BLOG
  • WHY FIFTY BITS?
  • THE SEVEN STRATEGIES
  • NEWS
  • BOB

Category - Get in the Flow

  • Fifty Bits Design
  • Get in the Flow
  • Inattention

Text Messages Increase Flu Vaccination Among Expecting Moms

April 1, 2016
by Bob
2 min read

  Photo by Tatiana Vdb, Flickr Flu vaccination is important for at-risk individuals, among them pregnant women. And when pregnant women are vaccinated, the benefits extend to their unborn children as well. Despite the need...

Continue reading

  • Get in the Flow

Volkswagen Tackles Texting While Driving

February 15, 2016
by Bob
1 min read

Great example of the “get in the flow” strategy to activate good intentions!

Continue reading

  • Get in the Flow
  • Prescription drugs

How One Fifty Bits Strategy Cut Costs by $42 Million

February 8, 2016
by Bob
2 min read

When it comes to how people take their prescription medications, there’s an enormous amount of value left on the healthcare table. That’s because for many health conditions, any one of several drugs work well. And...

Continue reading

  • Get in the Flow
  • Inattention
  • Uncategorized

Digital Deadwalkers

December 13, 2015
by Bob
1 min read

I’m guilty, although thankfully I’ve not caused an accident (yet). The NY Times’ Jane Brody does a good job marshaling the evidence to prove what most of us already know: staring at your smart phone while...

Continue reading

  • Get in the Flow

Overshooting the “Get in the Flow” Design Lever

March 8, 2015
by Bob
1 min read

Too much of anything – good, bad, or otherwise – can be a big problem. This editorial from the NY Times is a solid reminder to fifty bits designers: don’t overshoot when using the “Get in the Flow”...

Continue reading

  • Fifty Bits Design
  • Get in the Flow
  • Reframing

Red Light, Green Light – Nudging Better Food Choices

January 9, 2014
by Bob
2 min read

It turns out it doesn’t take much to nudge eaters in the right direction when it comes to their food choices. And according to a new study from Harvard, those effects last as long as two years. Researchers fiddled with...

Continue reading

  • Get in the Flow
  • Inattention
  • Intent/Behavior Gap
  • Precommitment

Beep! It’s Your Medicine Nagging You

March 2, 2010
by Bob
2 min read

Today’s Wall Street Journal reports on an Express Scripts study of GlowCaps, an integrated system for monitoring and improving medication adherence. Why are we excited about this study? A few important reasons: Non-adherence...

Continue reading

  • Fifty Bits Design
  • Get in the Flow
  • Inattention

Smartypants Signs on the Way

January 12, 2010
by Bob
2 min read

An interesting article in The Wall Street Journal says that tech giants Intel and Microsoft are teaming up to bring us interactive signs: Intel Corp. and Microsoft Corp. are promoting the idea of advanced digital signs in...

Continue reading

  • Get in the Flow
  • Inattention

The Quest for a Louder Car

October 16, 2009
by Bob
1 min read

The New York Times reports on an audio nudge to reduce injuries from electric vehicles: Safety experts, worried that hybrids pose a threat if pedestrians, children, and others can’t hear them approaching, want automakers to...

Continue reading

Free BTW Bulletin

Sign up for the Fifty Bits Behavior This Week Bulletin. It's free and you can opt out any time!
 

 

View previous campaigns.

Get Your Copy Now

As seen and heard on…

Recent Posts

  • A Better Way
  • Trump, Sanders & Brexit: A Fifty Bits Explanation
  • Birds Do It, Bees Do It — Even Variegated Peas Do It
  • How Well Did the Virgin Atlantic Nudge Really Work?
  • I Heart Mark Cuban… Really
Copyright © 2025. Created by Meks. Powered by WordPress.
  • Privacy Policy
  • THE BOOK
  • BLOG
  • WHY FIFTY BITS?
  • THE SEVEN STRATEGIES
  • NEWS
  • BOB
  • Facebook
  • Twitter
  • Google Plus