Piggybacking is one of the seven “fifty bits” design strategies. It works by making the desired behavior a side effect of another behavior that’s inherently fun or attractive. YumIt is using piggybacking to try...
Category - Piggybacking
I know it’s rude to bring this up during the holidays, but it’s not that dress or those pants that make our collective rumps look big. We all know we’ve gotten fatter, and it’s happened remarkably...
I recently spent the weekend in California with my wife, sister-in-law, and niece. My in-laws have a Wii gaming console, of which I’ve heard but never played. Suffice it to say that I played more video games during...
Conor Clarke of The Atlantic interviews Nobel laureate Ken Arrow and touches briefly on behavioral economics: This time around it seems like you hear a lot of dissatisfaction with the rational expectations model. What do you...
