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THE NEW SCIENCE OF TURNING GOOD INTENTIONS INTO POSITIVE RESULTS

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Category - Simplify Wisely

  • Brain Wrinkles
  • Fifty Bits Design
  • Simplify Wisely

What Would Jack Bauer Do?

January 25, 2016
by Bob
3 min read

The hit TV series “24” always got my attention.  Yes, I am a sucker for shows about spies, undercover cops and counter-terrorists.  But in addition to all of the shoot-em-up theatrics, I could always count on that...

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  • Fifty Bits Design
  • Simplify Wisely

Great Music & the Upside of Friction

August 8, 2015
by Bob
2 min read

Tavis Coburn over at Wired notes that his playlists back in “the day” were far superior to those he hears today via streaming services. He chalks up the change to today’s overtly designed tunes, asserting Pop...

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  • Fifty Bits Design
  • Intent/Behavior Gap
  • Simplify Wisely

Why Easy is So Powerful (and Hard)

January 29, 2014
by Bob
1 min read

Glowing review of a new iPhone calendar app called “Peek.”  The writer starts with an acknowledgement of the pesky gap between intentions and behaviors (via New Years resolutions), and then explains how making the...

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  • Fifty Bits Design
  • Inattention
  • Inertia
  • Simplify Wisely

The Fifty Bits Stylings of Ev Williams

October 1, 2013
by Bob
1 min read

Wired.com reports on serial entrepreneur Ev Williams’ talk at the XOXO Fest in Portland: “The internet makes human desires more easily attainable. In other words, it offers convenience,” [Williams] said. “Convenience...

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  • Fifty Bits Design
  • Simplify Wisely
  • Social norms

The Gray Lady Nudges

August 15, 2011
by Bob
3 min read

The folks at the New York Times are either super lucky, or they have a keen understanding of how to apply behavioral economics. Earlier this year, the New York Times began putting the majority of its content behind a “pay...

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  • Reframing
  • Simplify Wisely

So Long, Food Pyramid!

June 2, 2011
by Bob
2 min read

CNN and NY Times report on the gubment’s new approach to goosing better eating: ditch the food pyramid and replace it with an easier-to-read icon based on a plate.  Under the surface, there’s some decent behavioral...

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  • Simplify Wisely
  • Uncategorized

You Go First, NFL Draft Style: Part II

April 14, 2010
by Bob
3 min read

In a previous blog entry, I shared an interesting study by Thaler and Massey showing that teams with earlier draft picks seem to do worse than those with lower picks.  Ugh! What’s going on?  Thaler lists a number of...

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  • Adaptive vs. Rational
  • Shortcuts
  • Simplify Wisely

You Go First, NFL Draft Style: Part I

April 14, 2010
by Bob
3 min read

Nudge guru Prof. Richard Thaler is at it again, digging up evidence of how bad we are at making decisions.  This time he (and a Yale colleague) go after the NFL first-round draft, showing that pick order and “trade...

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  • Simplify Wisely

Apple: Jedi Masters of the Applied Behavioral Sciences?

April 12, 2010
by Bob
3 min read

When James Carville was asked who he’d like to be reincarnated as, he said the bond market.  If someone asked me that question this morning, I might say Apple. And the reason is laziness. I am a reasonably hardworking...

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  • Adaptive vs. Rational
  • Inattention
  • Intent/Behavior Gap
  • Precommitment
  • Simplify Wisely

Easy Undoes It

February 24, 2010
by Bob
2 min read

I had the pleasure of speaking with Prof. Brian Wansink the other day.  He’s the food genius who’s done all those funky experiments that remind me of something out of Willy Wonka (e.g., bottomless soup bowls). ...

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