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Category - Bias to the present

  • Bias to the present
  • Loss aversion
  • Social norms

Trump, Sanders & Brexit: A Fifty Bits Explanation

July 20, 2016
by Bob
5 min read

The Republicans said no to a wide range of presidential primary hopefuls, instead settling on Donald Trump. Hillary Clinton has all but won the Democratic nomination, but only after a significant challenge by self-described...

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  • Bias to the present
  • Inertia

The Perpetual Planning Machine That is Procrastination

April 25, 2016
by Bob
1 min read

Thanks to my friends at the National Business Group on Health for brightening my day!  

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  • Bias to the present
  • Brain Wrinkles
  • Inertia

The Mental Math Behind Why Resolutions Fail

January 9, 2016
by Bob
2 min read

It’s that most wonderful time of the year: a week or two after making those New Year’s resolutions. About half of us make resolutions, but by various measures most of us will have abandoned them by the Fourth of...

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  • Bias to the present
  • Loss aversion
  • Reframing
  • Social norms

In Effort to Cut Teen Smoking, the FDA Rolls with Some Fifty Bits Design

February 5, 2014
by Bob
2 min read

The FDA’s new anti-smoking campaign is getting kudos for a savvy approach that proponents say is likely to be more effective among teens than previous attempts. The campaign seems to leverage three key psychological...

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  • Adaptive vs. Rational
  • Bias to the present
  • Inertia
  • Intent/Behavior Gap
  • Loss aversion

Behavioral Economics, Executive Pay, and Caveat Emptor 2.0

August 24, 2010
by Bob
4 min read

The New York Times reports on executive pay and mutual fund management fees, topics which are getting fairly significant interest in the courts. On one side are the econs, who argue that the market will solve outsized fees by...

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  • Bias to the present
  • Simplify Wisely

Giving It the Old College Nudge

January 27, 2010
by Bob
1 min read

The New York Times reports that savvy colleges are enjoying a 25% jump in admissions applications, despite a lagging economy.  The secret?  Using proven principles from behavioral economics and consumer marketing sciences. ...

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  • Bias to the present
  • Loss aversion
  • Simplify Wisely
  • Social norms

Lollapalooza Sized Relief

January 15, 2010
by Bob
1 min read

As noted at LiveScience, the ability to contribute to Haitian relief via text messaging is blowing the doors off previous donations: Text-message donations, also called SMS donations, are becoming increasing[ly] popular with...

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  • Adaptive vs. Rational
  • Bias to the present
  • Piggybacking
  • Self Control
  • Simplify Wisely
  • Social norms

Holiday Thoughts on Getting Fat

December 25, 2009
by Bob
7 min read

I know it’s rude to bring this up during the holidays, but it’s not that dress or those pants that make our collective rumps look big.  We all know we’ve gotten fatter, and it’s happened remarkably...

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  • Active Choice
  • Adaptive vs. Rational
  • Bias to the present
  • Happiness
  • Opt Out
  • Self Control
  • Simplify Wisely
  • Social norms

Thanksgiving Tips from the Behavioral Sciences

November 26, 2009
by Bob
3 min read

In a Washington Post article, an interview with Dan Ariely led to the following tips for dealing with the potential food stuffage that seems to come along with Thanksgiving: Use chopsticks (or other difficult to handle...

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  • Bias to the present
  • Piggybacking
  • Simplify Wisely
  • Uncategorized

Why We All May Be in Better Shape Soon

October 12, 2009
by Bob
3 min read

I recently spent the weekend in California with my wife, sister-in-law, and niece.  My in-laws have a Wii gaming console, of which I’ve heard but never played.  Suffice it to say that I played more video games during...

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