The folks at the New York Times are either super lucky, or they have a keen understanding of how to apply behavioral economics. Earlier this year, the New York Times began putting the majority of its content behind a “pay...
Category - Shortcuts
I gotta admit, G and I have been totally out of the Groupon loop. But a company that turns down billions from Google and plans an IPO with an implied valuation in the $20B range deserves a bit more attention. Other than...
The New York Times reports on executive pay and mutual fund management fees, topics which are getting fairly significant interest in the courts. On one side are the econs, who argue that the market will solve outsized fees by...
Good old (well, new) khakis are hitting the streets for more than $500, and Eric Wilson of the New York Times wants to know why. After all, economic times are a bit dicey, so it would seem hard to justify five Cs on pants. But...
In a recent NY Times column, Robert Frank schools us on social transitivity, noting that some people can’t be better at something unless other people are worse at it. His core argument is that paying mediocre performers is...
Nudge guru Prof. Richard Thaler is at it again, digging up evidence of how bad we are at making decisions. This time he (and a Yale colleague) go after the NFL first-round draft, showing that pick order and “trade...
Steve Jobs cranked up his technolust juggernaut yesterday by announcing what we Apple freaks have all been waiting for — the iPad tablet. (Even though I am not planning on buying one straight out of the gate, I am...
The New York Times reports that savvy colleges are enjoying a 25% jump in admissions applications, despite a lagging economy. The secret? Using proven principles from behavioral economics and consumer marketing sciences. ...
Jay Leno announced way back in 2004 that he would step down from The Tonight Show and hand the keys over to Conan O’Brien. (Watch for yourself.) This is pre-commitment on an impressive time frame — five years in...
As noted at LiveScience, the ability to contribute to Haitian relief via text messaging is blowing the doors off previous donations: Text-message donations, also called SMS donations, are becoming increasing[ly] popular with...
