Pro Golfers Are People Too

The New York Times reports that loss aversion steers professional golfers to putt for birdie significantly less often than putting for par, according to two professors from the University of Pennsylvania’s Wharton...

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Social Norms and Cell Phones

A New York Times piece on the rise of smart phones offers an interesting take on how social norms drive use of technologies via expectations: “The social norm is that you should respond [to e-mail] within a couple of hours...

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