Getting the Defaults Right

Another day, more behavioral economics in The New York Times.  This one concerns Facebook’s approach to privacy, including the recent hiccup that occurred when FB attempted to change its terms-of-service agreement.  But the...

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Function Following Form

More colleges are doing away with cafeteria trays, often for aesthetic reasons, but there’s also a wealth of behavioral economics benefits:  eat less, weigh less, waste less food, and conserve water.  More at The New...

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Behavioral Economics and Design

I’ve had a longstanding hunch that there is a deep connection between behavioral economics and design.  I was reminded of this possible overlap this afternoon as I was scanning John Sviokla’s blog, and noticed he has a...

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Intuition Versus Evidence

Douglas Bowman recently announced he was leaving Google after three years as visual design lead.  According to Bowman, the reason was Google’s relentless drive for evidence-based design, which collided with his drive for...

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Social Norms and Spending

What does it take to end conspicuous consumption?  Conspicuous thrift, of course.  A recent article in The New York Times suggests that pinching pennies is chic. This is a great example of the power of social norms… and the...

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Rethinking Unemployment

The New York Times has an interesting interactive map showing unemployment rates by county for the entire United States, using December 2008 data.  Although the rates vary dramatically — Imperial County, California comes...

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